Latest Marketing Trends and News for Small Business

marketing challenges for chiropractors

Marketing Challenges Chiropractors Face When Trying to Grow Their Practice

What’s the purpose of a business? Generally, I would say it’s to help people solve a problem. And as Zig Ziglar used to say, “the more people you help, the more successful you will be.” So the challenge is, how…
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How to keep your list engaged after they subscribe

5 Strategies To Keep Your List Engaged After They’ve Subscribed!

Email marketing is still one of the most effective ways to increase brand awareness and engage with your customers. And, one of the best return on investment for marketing dollars. The average ROI on email marketing is 40-to-1. So for…
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How to turn your fans into brand ambassadors

Four Steps to Turn Fans into Brand Ambassadors

Did You Know… Highly engaged customers buy 90% more often and 60% more per transaction and that 77% of consumers are more likely to buy a new product when learning about it from friends and family? In a perfect world,…
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How much is your customer lifetime value?

How Much is Your Customer Lifetime Value?

Did you know that it costs more to attract a new customer than it does to retain an existing one - but how much can you really afford to spend to attract a new customer? Knowing the lifetime value of…
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Facebook Messenger Ads for your Small Business

Why Messenger Ads are AWESOME for Local Business

Advertising on Facebook has been around for a while. It’s practically a granddaddy in the world of online marketing. Facebook Messenger Ads are ads that appear either on the newsfeed or directly in people’s Messenger inboxes and small businesses to…
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Influencer Marketing for local business

11 Ways Small Businesses Can Use Local Influencers in Their Digital Marketing Strategy

As a small business owner, you want to use all of the strategies and tools at your disposal when it comes to marketing. One of the strategies that you should not overlook is influencer marketing. You may not realize it,…
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