Latest Marketing Trends and News for Small Business

How to Audit Your Small Business’s Website and Why It Matters

Occasional website audits are an important step to ensuring that your website is helping you meet your goals. But how exactly do you run a website audit? How does it affect small businesses, and can you do one on your…
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How to Use Email Marketing Like a Pro

As a local business owner, you know the importance of building strong customer relationships, driving sales, and increasing brand awareness. One of the most powerful tools in your digital marketing arsenal is email marketing. In this article, we'll show you…
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What Is Domain Authority And How Can It Be Increased?

Google Search remains one of the most important sources of organic traffic. The company never reveals precisely how the results are ranked but it does offer guidance to webmasters and publishers so that they may follow best practices. Since Google…
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11 Surprisingly Simple Business Strategies to Outshine Your Competitors

In the fast-paced world of business, every business owner is looking for that edge to stay ahead of the competition. The key to long-term success lies not in grandiose gestures or complex strategies, but in the implementation of simple, effective,…
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How to Write an Email That Converts – From the Subject Line to the CTA

Email marketing is a crucial part of running any business today. For an effective email marketing campaign, you need to be able to write an email that achieves a good conversion rate. However, this process doesn’t have to be intimidating.…
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Why Link Building is Still Essential for SEO in 2023

What’s going to change for SEO in 2023? That’s a question that many marketers have and rightly so. Just before the new year rolled in, Google released a significant update for its search algorithm and the effects of that update…
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