Latest Marketing Trends and News for Small Business

What is Mastodon and Will Brands Need to Ditch Twitter for It?

There has been significant upheaval at Twitter ever since it was acquired and taken private by Elon Musk. Many reports have revealed that in the wake of this volatility, a lot of advertisers have decided against spending their marketing budgets…
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11 Top Free Keyword Research Tools for Your SEO and PPC

These days, businesses of all sizes need strategies for search engine optimization (SEO) and pay-per-click advertising (PPC). One of the many challenges for those unfamiliar with SEO and PPC is figuring out what keywords to use. Luckily, there are numerous…
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10 Tips for Participating in TikTok Trends to Promote Your Business

TikTok is one of the fastest-growing social media channels, but it can be difficult to gain a following. You will need to put in the work and develop a strategy to get videos to trend. Many business owners forget about…
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Why Reposting on Instagram Can Be So Powerful

There's no secret to going viral. It's not like you can reproduce a certain number of steps to guarantee that your post goes viral. It’s often the simplest of ideas that end up going viral, leading us to wonder why…
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9 Tips for Building Quality Backlinks to Your Business’ Website

If you are working on getting more traffic to your website, there are many things you need to take into consideration. One of the best ways to increase your traffic is to get quality backlinks integrated throughout your pages. This…
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What Is Experiential Marketing And Does It Even Work?

The world of marketing can often be like an echo chamber. Most marketers often look at what’s working for everybody else and try to emulate that in their own efforts. Much of the advice also focuses on following the herd.…
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