Latest Marketing Trends and News for Small Business

Tapping into the Network Effect: Accelerating Your Growth with Referral Programs

Referral programs have revolutionized the way local businesses can drive growth and expand their customer base. In today's digital age, mobile referral programs have emerged as a game-changer, leveraging the influence and trust of existing customers to unleash the full…
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How To Grow Your Instagram Following For Your Small Business

Social media plays a significant role in marketing your small business. You can use it to increase your brand awareness, announce upcoming events, run promotions, and more. But to maximize the potential of Instagram and other social media platforms, you…
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The Power of Newsletters: Why Local Businesses Should Start One

In today's rapidly evolving digital landscape, local businesses face the challenge of standing out and building strong connections with their target audience. While social media platforms and online advertising can be effective, there is one often overlooked tool that holds…
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Mastering Facebook for Local Business: 10 Common Mistakes and How to Avoid Them

As a local business owner, you already know that Facebook (now Meta) can be an indispensable tool for marketing and customer engagement. However, are you leveraging its full potential, or are there some opportunities you're missing out on? While most…
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4 Pitfalls to Avoid When Using TikTok for Marketing Your Small Business

Marketing is not what it used to be. Today, you have to understand several different social media platforms and the tools they offer to effectively advertise your business. This can be a steep learning curve for many people. TikTok is…
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From Tradition to Digital – Effective Marketing Approaches for Baby Boomers, Gen-X, Millennials and Gen Z

In today's dynamic and diverse marketplace, successful marketers understand the importance of connecting with different generations on a deeper level. By recognizing the unique tendencies, preferences, aspirations, dislikes, and purchase behaviors of Baby Boomers, Generation X, Millennials, and Generation Z,…
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