Latest Marketing Trends and News for Small Business

3 Common mistakes every business makes with Facebook ads

3 Common Mistakes Local Businesses Make Using Facebook Ads

Facebook ads are still one of the most cost-effective ways to connect with your target audience and promote your local business because the average user clicks on 12 ads per month! The honest truth is that most small businesses do…
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How to create content for your business worth sharing on social media

How to Create Content for Your Business That’s Worth Sharing

As marketers, we know that content is king online, especially when marketing your small to midsize business. But how can a small business like yours create enough good content to reach their marketing goals? That’s the question. The answer, as…
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How to identify your audience and find customers online

How to Identify Your Audience and Find YOUR future customers Online

We’ve all had the experience of looking for something and not being able to find it. It’s frustrating and time consuming and can feel like a pointless exercise if we’re forced to keep at it for long. For a business…
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Is Search Engine Submission Necessary?

The simple answer is no - search engine submission isn’t necessary. The majority of search engines nowadays (most notably Google) crawl and index pages by following links. Using that logic, a single inbound link from any already-indexed page will identify your page…
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Can Any Inbound Linking Hurt My Ranking?

The answer is simple - inbound linking cannot hurt your search ranking. How is this known for certain? Well, for one, if inbound were to hurt your rank, your competitors would continually link to your site from link farms. Such a…
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The Importance of Anchor Text in Back-links

The importance of anchor text with respect to a linking strategy cannot be overstated. Back-links are a huge part of the search engine algorithm. When initiating a linking campaign, it is vital that external sites link using the appropriate keywords and terms…
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